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Audi A6L
Audi A6L
Audi A6L
Audi A6L
Audi A6L
Audi A6L
Audi A6L
Audi A6L
Audi A6L
Audi A6L
Audi A6L
Audi A6L

AUDI A6L GUANGZHOU — Client: China Kingway, FAW Audi Sales Division | Place: Guangzhou International Sports Arena, China | Year: 2012 | Service: Realisation of design by agency, architectural services | Features Quality management, flexibility, intercultural competence

The arena built for Asian Games was modified for this event into a A6L arena. The interior of the arena was transformed into a four-storied lane by installing an expansive construction of 200 ton steel. The Audi models moved in circles in the lanes arranged on top of each other, forming a kind of gallery, and presented themselves as active part of the staging. The form of the central LED wall reminded of the single frame of the A6L model. The challenge was to master the statically complex task elegantly and reliably in short realisation time and complete it in ten days. PLANWERKSTATT realised such a spectacular staging of the Audi experience world in an exemplary intercultural cooperation with the event agency China Kingway.